Professional, high resolution, large photo LinkedIn Confidential ©2013 All Rights Reserved 54Įxample) 1.
‘Professional tagline’ LinkedIn Confidential ©2013 All Rights Reserved 53Įxample) 1. Creating Compelling Profiles (Dan SwiftĮxample) LinkedIn Confidential ©2013 All Rights Reserved 52Įxample) 1.Social Smarketing Social Marketing Social SellingĬompelling profiles § Harnessing the power of relationships § Acting as micro-marketers LinkedIn Confidential ©2013 All Rights Reserved Reserved Making Social Selling Real & How LinkedIn is Using LinkedIn Ralf VonSosen Head of Marketing, LinkedIn Sales Solutions #rvonsosenĬomplementing each other’s efforts, to listen to & engage with prospects using social media & networks to generate leads & execute sales. * Data has been altered from actual HubSpot data for the purposes of this presentation! Data has been altered from actual HubSpot data for the purposes of this presentation!.Data has been altered from ! actual HubSpot data for the! purposes of this presentation!.
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Type! Lead Value! Webinar! $.07! eBook! $.05! Free Trial! $.45! Demo Request! $.95! Lead Type! Lead Value! Webinar! $.35! eBook! $.45! Free Trial! $2.10! Demo Request! $2.75! Lead Type! Lead Value! Webinar! $.85! eBook! $1.00! Free Trial! $4.25! Demo Request! $6.10! Owner Ollie Leads! (1-100 Employees)! Marketing Mary Leads! (100-2,000 Employees)! Enterprise Erin Leads! (2,000+ Employees)! Convert Sales through Personalization! 5. Attract Prospects with Your Content Engine! 3. Owner Ollie Team! (1-100 employees)! Marketing Mary Team! (100-2,000 employees) Enterprise Erin Team! (2,000+ employees) Group Sales & On-Boarding! 1-to-1 Sales & On-Boarding! Multi-Level Sales & On Boarding! Ollie Marketing! Ollie Sales! Ollie Services! Mary Marketing! Mary Sales! Mary Services! Erin! Marketing! Erin Sales! Erin Services!Īutomation.! 1. MARKETING! SALES! Generate inbound leads! Convert leads! Ø Campaigns focused on Mary and Erin! Ø Weekly Marketing status meetings! Ø Targeting company-wide lead goals! Ø Persona-specific sales processes! Ø Weekly sales status meetings! Ø Targeting person-specific revenue goals! Deliver Leads! Deliver Customers! SERVICES! Make customers successful! Ø Product-specific services process! Ø Weekly services status meetings! Ø Targeting product- specific customer success goals! Marke'ng Mary Enterprise Erin Owner OllieĪutomation.! 1.
Align Marketing with Buyer Behavior!Ĭreate Your Content Calendar.! 1 eBook w/ LP / Monthīlog Posts / Month FB Posts / Month 8 1 eBook w/ LP / Monthīlog Posts / Month FB Posts / Month 8 Tweets / month 16 1 eBook w/ LP / Monthīlog Posts / Month FB Posts / month 8 Tweets / month 16 1 Ebook w/ LP / MonthĪutomation.! 1. Transformation and Personalization Not Automation.Services at HubSpot! Ralf VonSosen! Head of Marketing at LinkedIn Sales Solution! The Experts:! Ken Krogue! President and Founder of ! Mark Roberge! SVP of Sales PERSONALIZE THE BUYER EXPERIENCE USING SALES AND MARKETING! Trish Bertuzzi at The BridgeGroup has been surveying inside sales groups for yearsIn 2007 she found her average inside sales group was 5 reps, in 2009 it was 12 reps! That’s 140% growth.Challenger – Our SolutionObjective – contrast Sales Navigator over free LinkedIn with reach and power.LinkedIn advances relationships at the right time with the right individual and the right information.
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With inbound, you succeed by loving up your marketplace, not irritating your marketplace.I have a guy at a Software QA co that cold calls me every Monday and Thursday at 8:07am…not only is that technique not effective, but it is ruining his co’s brand.You want your potential customers to love your brand and talk about them like LuLuLemon, Whole Foods, or Charity Water.NOTE: Improve….just the photos.